Digital Marketing

SEO SMO

Full Courses on

Digital Marketing

Digital Marketing is a new way of investment to get in return as business branding globally, online reputational hype and enhances product-service sales more than the breakeven. It's an ecosystem designed and managed to represent business and individual entities globally as a Brand through contextual, visual and interactive content advertising strategy.

The new edge industrial and business workforce demand a comprehensive and proven strategy to meet the deferred goal. Many high-end digital agencies and firms are creating a roadmap with demonstrated achievements history of advanced marketing strategies to reduce that demand gulf. The trends do not stop here, and tons of white-level marketing treasures from quantum marketing, omnichannel to multichannel marketing, cognitive marketing methods are implemented to encompass diversified business domains online and offline touchpoints.

It's all about creating relationships through link building and stealing authentic inbound links from niche content platforms to the client's site. Promotional strategies are white magnets that help improve site authority through magnetizing authoritative backlinks from diversified niche domains to the website and propelling toward enriching business sales.  And combinedly, all activities and methods, directly and indirectly, help enhance web traffic, product services sales and unfold the brand richness.

It’s all about creating relationships through link building and stealing authentic inbound links from niche content platforms to the client’s site. Promotional strategies are white magnets that help improve site authority through magnetizing authoritative backlinks from diversified niche domains to the website and propelling toward enriching business sales.  And combinedly, all activities and methods, directly and indirectly, help enhance web traffic, product services sales and unfold the brand richness.

Course Info

L5

Duration

3 months

Vector illustration of timing concept with classic office clock and detailed calendar icon

Total Training Hour

120 Hours

L3

Language

English | Hindi | Odia

Curriculums

Understanding the Concepts of Search Engine Optimization (SEO)

Analysis of key factors
  • Website analysis
  • Keyword analysis
  • Competitor analysis
  • Market Analysis
  • Link Building
  • Traffic Analysis
  • User behaviour
Off-page Optimization
  • Off-Page
  • Social Bookmarking
  • Directory Submission
  • Blog Submission
  • Image Submission
  • PDF submission
  • Business Listing
  • Question and Answer
  • Classified Ads Submission
  • Social Sharing
  • Video Submission
  • Search Engine Submission
On-page Optimization
  • Keyword research
  • Meta Title
  • Meta Description
  • Image Alt Tag
  • Image Title Tag
  • Header Tag
  • Robots.txt
  • XML Sitemap
  • Content optimization
  • Canonical Tag
  • Internal Linking
  • Mobile Compatibility
  • SSL Certificate
  • Page Size
  • Page Loading Time
  • HTML Validation
  • URL optimization
  • Google Analytics
  • Google Search Console
  • OG tag Optimization
  • Schema optimization
Google my Business
  • Create the Listing
  • Verify the listing
  • Title Optimization
  • Category optimization
  • Add Service area
  • Update Business Hour
  • Update the website
  • Update the menu link
  • Update the mobile Number
  • Add services or product in the listing
  • Add attribute in the listing
  • Optimize Business Description
  • update photo Regularly
  • Post banner and content Regularly
  • Increase the Review
  • Create a Review link
  • Google Analytics
  • Google ads Express
  • Market Research
  • Competitor Analysis
  • Keyword research
  • Set your keyword match types
  • Check Quality Score
  • Optimize the Website for some ads
  • Types of  campaign
  • Creating Ad Group
  • Choose bidding strategy
  • Update the bidding regularly
  • Check historical data
  • Target a location
  • Unique Title and description
  • Create Conversion Tracking
  • Google Analytics

Understanding the Concepts of Social Media Optimization (SMO)

Facebook
  • Posting Creatives in weekly basis
  • Using hashtags .
  • Posting in Business Groups
  • Uploading stories
  • Sharing blog links
  • Boosting post
  • Generating Leads through lead & message ads
Instagram
  • Posting Creatives in weekly basis
  • Using hashtags
  • Uploading stories
  • Maintaining Highlights
  • Maintaining post grids
  • Boosting post
  • Uploading reels
Linkedin
  • Posting Creatives in weekly basis
  • Creating Poll
  • Creating question /answer
  • Uploading article
  • Joining group and posting
  • Individual Texting to relevant group members
  • Ad run as per requirement
  • Posting Job
Twitter
  • Posting Creatives in weekly basis
  • Using hashtags
  • Tagging relevant accounts
  • Retweeting tweets
Youtube
  • Posting Videos
  • Using Relevant catchy title and description
  • Using attractive Thumbnail
  • Increasing subscribers
  • Using hashtags

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